To me Richard Avedon is one of the most iconic American photographers that many people have never heard of. He was first an innovative fashion photographer for Vogue and Harper's Bazaar and then moved on to do portraits and political pieces that explored the identity. His style was to shoot in black and white on a white background with flat lighting, to make the subject the focal point of the picture. I love how simple his approach was and how amazing his pictures turned out.
Richard Avedon is important to me because I want to become a photographer and his minimalist style to my budding sense. I first saw his exhibit at the San Diego Museum of Art this summer during a summer photography class. The exibxit Portraits of Power includes his last project, which was left unfinished due too his death on October 1, 2004. The project, Democracy 2004 features people like Barack Obama, Jon Steward, and everyday American citizens. It is a social commentary on American politics.
One of his most recognized works is when he was commissioned by Rolling Stone to chronicle the 1976 presidential campaign. This collection was of 96 photographs of the most powerful elite in the US and was called The Family.
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